mParticle by Rokt

Connect mParticle to Vibe to automatically sync your audiences and retarget your customers on Connected TV. Use your existing mParticle segments, user behaviors, or predictive audiences to reach the right people with highly relevant ads on the big screen.

1. Keep your audiences automatically in sync — no manual uploads.
2. Reach customers where they're watching, with precise targeting.
3. Leverage your CDP data to unify cross-channel customer insights for CTV.

Once connected, Vibe becomes an audience destination in your mParticle workspace. You can select which audiences to send, and Vibe will automatically create and update CTV audiences for targeting.

1. Connect your Vibe account to mParticle using your Advertiser ID and API Key.
2. Add Vibe as an Audience Output in your mParticle workspace.
3. Create or select the audiences you want to activate on CTV.
4. Connect your audiences to the Vibe output.
5. Each time a user enters or leaves an mParticle audience, Vibe updates your TV audiences in near real time.
6. Synced audiences appear in your Vibe dashboard under Custom Audiences, ready for targeting in your campaigns.