Northbeam

Northbeam and Vibe.co bring together cutting-edge CTV media and advanced attribution. With Northbeam’s Clicks + Deterministic Views (CDV),companies can now attribute CTV impressions directly to revenue. This offers a deeper and more accurate understanding of performance across the funnel.

1. Attribute Vibe.co CTV impressions using Clicks + Deterministic Views
2. Unlock multi-touch attribution beyond clicks
3. Validate CTV performance with first-party pixel data
4. Connect awareness to conversions across touchpoints
5. Optimize CTV spend with revenue-backed insights

Within Vibe:

• Get your API key: Generate and copy your Vibe API key from Settings > API Access.
• Ensure you track purchases with their order ID.

Within Northbeam:

• In Northbeam, go to Settings > Connections, find Vibe, paste the API key, and save.
• This connection enables MMM (Marketing Mix Modeling) since it only requires spend data.
• In Settings > Model settings within Northbeam, check Vibe under Clicks + Deterministic Views.