Product update

Vibe.co x Mailchimp: Retarget your customers on Streaming TV

Today, we're excited to announce our partnership with Mailchimp to help brands activate their email lists on streaming TV and prove CRM-driven advertising ROI.

More about Mailchimp

Mailchimp is an all-in-one marketing platform that helps businesses manage customer relationships, automate marketing campaigns, and track the customer journey from first touch to purchase. With robust contact management, segmentation, and e-commerce integrations, Mailchimp gives marketers a complete view of their customers.

Why this matters for Vibe.co

Your Mailchimp list is one of your most valuable assets. It contains your most engaged prospects, repeat customers, and high-value segments. But until now, activating these audiences on streaming TV has been complicated, requiring manual exports, data onboarding, and limited attribution.

With Mailchimp integrated into Vibe.co, you can now:

Retarget email subscribers on streaming TV by syncing Mailchimp segments directly into Vibe.co for CTV campaigns
Reach cart abandoners at scale by pushing abandoned cart segments from Mailchimp to streaming TV for high-impact reminder ads
Re-engage lapsed customers with personalized streaming TV campaigns targeting customers who haven't purchased recently
Build lookalike audiences from your best Mailchimp customers to find new high-value prospects on CTV
Attribute revenue back to streaming TV by tracking which CTV retargeting campaigns influenced purchases and customer lifetime value in Mailchimp

This partnership transforms your CRM data into a powerful streaming TV retargeting engine while proving the revenue impact of every impression.

How It Works

Connect your accounts: Link your Mailchimp account to Vibe.co to sync customer lists and segments
Activate your audiences: Push Mailchimp segments into Vibe.co for streaming TV retargeting
Launch targeted campaigns: Run personalized CTV ads to your most valuable audiences with messaging tailored to where they are in the customer journey
Measure true ROI: Track conversions, purchases, and lifetime value in Mailchimp to see exactly how your streaming TV retargeting drives revenue

Try this new integration today!

Jan 23, 2026